Celebrating Your Unfiltered Self.

It is our goal to create a w🌍rld that celebrates your unfiltered self, empowering you to express yourself more, so you can achieve more.

Our Promise

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    Be You Affordably

    Our passion lies in breaking down barriers and promoting inclusivity through our affordable genderless fragrances. We empower individuals to freely express their authentic selves, regardless of their identity or financial status. We firmly believe that everyone deserves the opportunity to wear our scents and showcase their individuality.

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    Sustainability is our default

    Saving the planet is our vibe! We are deliberate in our environmental-focused processes, making sure that every step of our production aligns with our commitment to sustainability and the planet. We believe in being eco-conscious in everything we do, because taking care of our planet is not just an option, it’s a must for our future and the generations to come.

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    Clean ingredients, no apologies

    We’re all about unapologetically using socially responsible sourced ingredients in our fragrance creation, ensuring that our products are made with 100% vegan, ethical and Cruelty-Free International certified ingredients that align with our commitment to transparency. We believe in creating fragrances that not only smell amazing, but also contribute to a cleaner and more responsible world.